The tourism industry has always relied on storytelling to attract travelers, but increased digitization has transformed the way those stories are told. Video content, once a luxury, is now a must-have for grabbing people’s attention, inspiring them t... Read more
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Imagine saying something like "Create a task manager with a user login and calendar view" and having a fully functional web or mobile app appear in front of you minutes later. That's precisely what Base44 was created to do. Read more
Redesigning your website can be an exciting opportunity to refresh your brand, modernize your user experience, and improve functionality. Whether your goal is to increase conversions, reflect a new visual identity, or adopt better technology, a redes... Read more
Generating a large number of leads is useful, but the key to driving real results is identifying which ones are ready to make a purchase. Being able to detect purchase intent throughout the entire funnel, from the first interaction to the final decis... Read more
For over a decade, click-through rate (CTR) has been the go-to metric for measuring the success of digital advertising campaigns. It’s easy to track and quick to interpret. If users are clicking on your ad, you assume it’s working. However, as digita... Read more
Traditional A/B testing, while still useful, comes with limitations, especially when it comes to speed and precision. Artificial intelligence is now helping marketers optimize this process by offering deeper, faster data analysis and more informed de... Read more
As artificial intelligence continues to reshape how we access information, traditional search behaviors are evolving. Consumers are increasingly turning to AI-powered platforms like ChatGPT, Perplexity, and Google's AI Overviews for direct answers, b... Read more
Social media is constantly evolving, and marketers must stay up to date to leverage new opportunities effectively. With platforms rising, shifting, and rebranding, the landscape can feel overwhelming. Read more
Have you ever copied a link and sent it to a friend through a private message on WhatsApp, Slack, or Instagram DMs? If so, you've participated in what's known as dark social. Unlike traffic from public platforms like Facebook, dark social traffic doe... Read more
Google's latest AI image editing tool, Nano Banana, is making waves in the creative world. Officially known as Gemini 2.5 Flash Image, this innovative model offers ultra-fast and realistic image generation and editing capabilities. Nano Banana is des... Read more
